Established in January 1997, the DTCM
has two main areas of responsibility.
The first of these includes all the
functions of the former Dubai Commerce
and Tourism Promotion Board (DCTPB),
which had been in existence since
1989 and concentrated on the international
promotion of Dubai’s commerce
and tourism interests. The DTCM’s
second main area of responsibility
is as the principal authority for
the planning, supervision and development
of the tourism sector in the emirate.
Underlining
the importance attached to tourism
development at the highest level,
the DTCM’s Chairman is His
Highness General Sheikh Mohammed
bin Rashid Al Maktoum, Crown Prince
of Dubai and UAE Minister of Defence.
Its Director-General is Khalid A.
bin Sulayem.
As
part of its marketing role, the
DTCM plans and implements an integrated
programme of international promotions
and publicity activities. This programme
includes exhibition participation,
marketing visits, presentations
and roadshows, familiarisation and
assisted visits, advertising brochure
production and distribution, media
relations and enquiry information
services.
In
addition to its head office in Dubai,
the DTCM has 14 overseas offices.
They are located in Philadelphia
(covering North America — East
and Central), Los Angeles (North
America — West Coast), London
(the UK and Ireland), Paris (France),
Frankfurt (Germany), Stockholm (Scandinavia),
Milan (Italy), Moscow (the Russian
Federation, CIS and Baltic States),
Nairobi (East Africa), Johannesburg
(South Africa), Mumbai (India),
Hong Kong (Far East), Tokyo (Japan)
and Sydney (Australia and New Zealand).
In
assuming its administrative responsibilities
within Dubai, the DTCM has now taken
over the licensing of hotels, hotel
apartments, tour operators, tourist
transport companies and travel agents.
Its supervisory role also covers
all touristic, archaeological and
heritage sites, tourism conferences
and exhibitions, the operation of
tourist information services and
the organisation and licensing of
tour guides.
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